Consider how many things we’re familiar with that come in “threes”: Tenors. Magi. Bears. Fates. Virtues. Graces. Snap. Crackle. Pop. There is something magical about the number three, which permeates writing just as much as anything else. This is perhaps why we have three-act plays; a beginning, middle, and end for stories; and sayings thatRead the Rest…
A while ago I was playing “dueling authors” with a guy who claimed to have written 16 books (meaning he won the game!) and said he had two that he wanted to give me as gifts. Initially embarrassed that I couldn’t return the favor, I was stunned to receive a couple of – well, let’sRead the Rest…
This blog post first appeared in my Thought Readership column on ActiveGarage.com on June 19th, 2012 Back in the days when I was young and foolish I’d be arguing (as I frequently did) with my mother about some relationship or other. Mum was pretty open-minded, but it always seemed to me as if she didn’tRead the Rest…
This post first appeared in my Thought Readership column on ActiveGarage.com on July 2nd, 2012 It begs the question. If human beings are so smart, how come it took us so long to combine the wheel (invented circa 3500BC) with the suitcase (first believed to have been used by Roman legionnaires traveling the then-known world)?Read the Rest…
This blog post first appeared in my Thought Readership column on Active Garage.com on March 12, 2012. When it comes to the commonly espoused belief that a nonfiction book automatically confers credibility on an author, my feeling has always been maybe, maybe not. After all, surely it depends on whether the book is any good withRead the Rest…
Australian entrepreneur and consultant, Gihan Perera is the author of the invaluable book, Fast, Flat and Free, which he self-published. In the second part of our interview we talk about Dr Liz: Gihan, yours is one of those rare self-published books that’s virtually indistinguishable from a commercially published book; the layout is superb, it hasRead the Rest…
My review of Australian entrepreneur & consultant Gihan Perera‘s excellent self-published book — Fast, Flat and Free – will appear in my Thought Readership column on ActiveGarage.com shortly. In the meantime, I took the opportunity to ask the author — #5 in Forbes magazine’s worldwide list of the Top 10 Social Media Influencers in Book PublishingRead the Rest…
In this final installment of my interview with Olivier Blanchard, author of Social Media ROI, we talk about discoverability, time management, and why the best books don’t always get the visibility they deserve. Liz: Olivier, we were talking earlier about the marketing and promotion of your book. What more do you feel you could haveRead the Rest…
Here is the second of my three-part interview with the delightful Olivier Blanchard, author of Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que, 2011). Liz: What were your reasons for going with a commercial publisher for this book (in this case, an imprint of Pearson Education), rather than publishing itRead the Rest…
To supplement the book reviews I offer on Active Garage.com under the category of Thought Readership (not a typo!), I like to — where possible — interview the authors. Brand strategist Olivier Blanchard’s Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que – an imprint of Pearson Education, 2011) isRead the Rest…
