Ever considered the benefits of co-authoring a book rather than carrying the responsibility for conceiving, developing, writing, and marketing one all by yourself?

I was recently invited by Silicon Valley entrepreneur and mentor, Rajesh Setty, to talk about my co-authorship experience with Craig Badings, with whom I wrote Thought Leadership Tweet.

Here’s the post. Please leave a comment here or on Rajesh’s site to share your thoughts and/or questions. Thanks!