[pextestim name=”The Anatomy of Buzz: How to create word of mouth marketing” img=”http://drlizalexander.com/wp-content/uploads/2011/12/1323015787Buzzcover.tiff” org=”Emanuel Rosen” link=”http://www.emanuel-rosen.com/”]There is no marketing substitute for good writing. The last point is a key one and not always taken into consideration in studying buzz. The flow of information about a product cannot be separated from the quality of the product itself.[/pextestim]

 

[pextestim name=”The Tipping Point: How little things can make a big difference” img=”http://drlizalexander.com/wp-content/uploads/2011/12/TipCover.tiff” org=”Malcolm Gladwell” link=”http://www.gladwell.com/tippingpoint/”]Why did Ya-Ya Sisterhood turn into an epidemic? In retrospect, the answer seems fairly straightforward. The book itself is…beautifully written. It spoke to people. It’s sticky.[/pextestim]