We then took the same expertise that Ken had shared as a blogger, determined the scope and structure of the book, and organized the material thematically.
The book, Less Blah Blah, More Ah Ha: How social savvy real estate agents become trusted, preferred, referred – and rewarded was published in the summer of 2011. By December it was #1 in three categories on Kindle:
Just after the book was published, Ken talked about the experience of working with me. The recording is just 9 minutes long and covers:
- How he had “flailed around” by himself without getting anywhere.
- Why it takes an experienced individual — not necessarily the writer themselves — to structure a highly-readable book.
- The benefits of being “slapped with a velvet glove.”
Listen here: Ken Brand More Ah-Ha Book.