PDC Strategic Communications Course
From February 2012 I will be instructing five courses that I was invited to develop for The University of Texas at Austin’s Professional Development Center (part of their Center for Continuing and Innovation Education). This is the webinar I recorded live to help market this new Strategic Communication Certificate Program. The five courses I offer within the program are:
• Establishing Your Strategic Communications Toolbox.
• Crisis Communication: The Five Dimensions.
• Measuring the Effectiveness of Strategic Communications.
• Communicating Complex Ideas: The Power of Storytelling.
• Delivering the Strategic Message: Make the Manner and the Message Count.