OUTSTANDING! 3 Steps That Break Through Barriers to Greatness

From the book that never gets written to the musical instrument that remains unplayed or played poorly, we’ve all experienced situations in which our aspirations exceed our abilities. And thank goodness for that. It is, after all, how the human race has progressed over millennia—this ability to see beyond our limitations and challenges, on theRead the Rest…

Make sure your book has meat on its bones!

3 Reasons Why No One Reads Your Book

One of the most common inquiries I get comes from business book authors who say no one is buying or reading their books. Can I help? The answer to which is invariably “no.” Like a house that’s been been poorly designed,  oftentimes it’s easier and cheaper to start from scratch. With that in mind, it’sRead the Rest…

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The Rambo Author’s Guide to Writing Better Business Books

One of the reasons I love to read, and widely, is because you never know where your next good idea will come from. In the past I’ve taken clients through a number of different exercises to help them complete the following sentence (essential to any aspiring non-fiction author, wouldn’t you agree?): “The question that liesRead the Rest…

Author Sharon Schweitzer with me (in red) and Joan Marie Grable at a recent book signing event.

Book #15, Access to Asia, Launched

It’s always a special moment when a new author holds her book in her hands–in this case the result of 30 months’ hard thinking, researching, and writing. Intercultural communication and international etiquette expert, Sharon Schweitzer’s first book, Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships (Wiley, 2015)–co-authored by me–hasRead the Rest…

Dr Liz, Audvisor Expert (with Tom Peters, Seth Godin etc.)

  Have you heard about Audvisor yet? That’s the app you can download through the Apple Store or Google Play that brings you short (under 3 minutes), powerful insights from “the world’s top experts.” And I’m honored to be considered one of them, along with the likes of Tom Peters, Seth Godin, Guy Kawasaki andRead the Rest…

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The Value of Amazon 1* Reviews

  The average person reads approximately 250-300 words a minute, so this post will take you at most a couple of minutes to read. Has this been a valuable use of your time? Please leave a comment to let me know.  Whenever I work with a client, one of the first assignments I give themRead the Rest…

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Care About Good Writing, Pt 2

  In part one of this post I posed the question: Do we care about good writing anymore? Here is Raj Shankar’s thoughtful response: If we begin judging good and bad based only on sales figures the world would have missed number of classics. Would we even remember Leonardo and those like him? Could weRead the Rest…

Statue seen outside a store in St. Petersburg, Florida

Who Cares About Good Writing?

Can you help me figure something out? Do we care about “Good to Great” any more? Have we stopped (or at least fallen short) of being “In Search of Excellence”? Basically, do we care whether writing is brilliant and not just that it  brings in the big bucks? Let me explain why I’m asking. I’mRead the Rest…

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Successful Books Require Better Questions

Judge a man by his questions rather than his answers. ~ Voltaire Successful people ask better questions, and as a result, they get better answers. ~ Tony Robbins My greatest strength as a consultant is to be ignorant and ask a few questions. ~ Peter Drucker One of the joys of visiting bricks and mortar bookstores is whenRead the Rest…

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The Best Way to Structure Your Nonfiction Book

Consider how many things we’re familiar with that come in “threes”: Tenors. Magi. Bears. Fates. Virtues. Graces. Snap. Crackle. Pop. There is something magical about the number three, which permeates writing just as much as anything else. This is perhaps why we have three-act plays; a beginning, middle, and end for stories; and sayings thatRead the Rest…

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