Olivier Blanchard on Commercial vs Self-Publishing: #2

Here is the second of my three-part interview with the delightful Olivier Blanchard, author of Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que, 2011). Liz: What were your reasons for going with a commercial publisher for this book (in this case, an imprint of Pearson Education), rather than publishing it [...]