Articles

How Long Should Your Nonfiction Book Be?

This post first appeared on my Thought Readership column on ActiveGarage.com on October 15th, 2012 A while back I was playing “dueling authors” with a guy who claimed to have written 16 books (meaning he won the game!) and said he had two that he wanted to give me as gifts. Initially embarrassed that I [...]

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Is Thought Leadership the Future of Marketing

Hope you enjoy (and will comment on) this guest blog post I wrote for Michael Brenner’s B2B Ma[...]

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The Best Way to Structure Your Nonfiction Book

© Mike Ricci | Dreamstime.comThis post originally appeared on my Thought Readership column on ActiveGarage.com on August 27th, 20[...]

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The Limitations of a Book for Thought Leaders

Timing is everything. I received two wake up calls today. Unsolicited. Hugely valuable. The first ca[...]

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The #1 Reason You’re Not a Thought Leader (Yet)

When it comes to the current state of thought leadership, it seems most people are deluding themsel[...]

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