It’s always a special moment when a new author holds her book in her hands–in this case the result of 30 months’ hard thinking, researching, and writing. Intercultural communication and international etiquette expert, Sharon Schweitzer’s first book, Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships (Wiley, 2015)–co-authored by me–has just weighed in at 1.5 lbs and a hugely informative 374 pages! A book that one of our five-star Amazon reviewers describes as:
…a book I could sit down and read for fun.
Well, we’re thrilled by that comment, not least because we think it should be enjoyable, as well as instructive, to learn how to successfully navigate the ten Asian countries included in the book: China; Hong Kong; India; Japan; Malaysia; Myanmar; The Philippines; Singapore; South Korea; Taiwan.
We’re also thrilled that Access to Asia has struck a chord not just with a global business audience, but with university academics who are preparing tomorrow’s global leaders to understand, and be sensitive to, cultural differences around the world.
I look forward to inviting Sharon to take part soon in a Q&A about the (often) challenging relationship between co-authors. Not least, how we transcended the all-too-commonly-experienced problems to “co-parent” a book that offers the very latest, on-the-ground insights on becoming culturally competent and global successful.
How might you find the cultural and business etiquette information in Access to Asia useful for your global business travels?