Former Client’s Book #1 on Kindle

When Ken Brand approached me to help him with his first book, his idea was to capture a selection of his blog posts. I advised him to save the trees! We then took the same expertise that Ken had shared as a blogger, determined the scope and structure of the book, and organized the materialRead the Rest…

Dr Liz on Blog Talk Radio

My parting comment on this Beyond Lip Service Blog Talk Radio show with Sharon Sayler: how developing better writing skills will help ensure you remain indispensable and employable… Listen to internet radio with Sharon Sayler on Blog Talk Radio

9 Reasons Why Your Readers Will Wish You Had Worked With Me

The pinnacle of the expert’s edge is reached when a thought leader writes and publishes books. ~ Ken Lizotte, The Expert’s Edge. There’s nothing credible about writing a forgettable book: one that doesn’t sell particularly well, gathers dust on the shelves of those you give it to, and does little or nothing to enhance yourRead the Rest…

Why Books “Tip”

[pextestim name=”The Anatomy of Buzz: How to create word of mouth marketing” img=”http://drlizalexander.com/wp-content/uploads/2011/12/1323015787Buzzcover.tiff” org=”Emanuel Rosen” link=”http://www.emanuel-rosen.com/”]There is no marketing substitute for good writing. The last point is a key one and not always taken into consideration in studying buzz. The flow of information about a product cannot be separated from the quality of the productRead the Rest…

The #1 Reason Smart Professionals Write Forgettable Books

“The process of formulating big ideas and insightful points of view on the issues your buyers face, capturing those ideas in multiple content vehicles and sharing the ideas with prospects and customers to enlighten them, engage them in a dialogue, and position your company as a trusted resource.” Of the 48 words in this definitionRead the Rest…